New Phillips Shavers deal for Williams Formula One team
Philips Shavers have signed a new multi-year sponsorship agreement with the Williams Formula One team. The agreement, which runs through to the end of the 2010 Formula One season, includes exclusive access to promotional collateral and an increased level of branding with the team.
“Over its first two years, Philips partnership with the AT&T Williams team has yielded significant returns for our shaving business and raised the global profile of the Philips Shavers brand” said Nico Engelsman, Senior Vice President, Philips Shavers. “We are proud to be an official partner of one of Formula One’s most successful teams, a team which shares our core values of technical innovation and the pursuit of excellence. Entering into a new three year sponsorship agreement clearly demonstrates Philips Shavers confidence in our partnership and in the AT&T Williams team.”
The Philips Shavers brand will now appear on the back of the team’s shirts as well as existing branding positions on the nose of the car and on the team’s overalls. In addition to Official Sponsor Designation, use of logo and team imagery, Philips Shavers also has promotional rights via both team drivers, Nico Rosberg and Kazuki Nakajima.
